In May 2026, the Powersports industry recorded a +2.32% year-over-year (YoY) increase across new and used models. This marks growth in overall demand when compared to a -3.47% YoY drop in May 2025.
New Powersports Sales
New unit sales declined -8.17% YoY, following a -3.39% decline in May 2025.
Outperforming the Market
- ATV/UTV: -4.70%
- Traditional: -7.21%
- Cruiser: -7.73%
Performing in Line with the Market
- Sport: -9.35%
- Dual Sport: -9.63%
Underperforming the Market
- Dirt Bike: -10.06%
- Touring: -10.11%
Used Powersports Sales
The used market showed notable growth, rising from -3.51% in May 2025 to +8.71% in May 2026. This may indicate that powersports buyers still exercise demand in the market, with their desire for new used models growing stronger.
Outperforming the Market
- Dual Sport: +14.58%
- Touring: +12.81%
- Traditional: +11.64%
Performing in Line with the Market
- Cruiser: +8.59%
- Sport: +7.15%
Underperforming the Market
- ATV/UTV: +3.95%
- Dirt Bike: +0.93%
Regional Performance: Where Demand Is Rising & Falling
In May 2026, the overall demand for powersports increased. Used powersports models in particular experienced higher demand across the market. However, certain markets are outperforming the national average and presenting growth opportunities, whereas others are seeing sharper downturns that may pose challenges for dealers. Below are some of the strongest and most-declining markets based on May 2026 data.
Top Growth Markets for New Powersports: May 2026
- Selma, AL → +200.00% YoY
- Manchester-Nashua-Concord, NH → +78.05% YoY
- Great Bend, KS → +77.78% YoY
- Garden City, KS → +76.92% YoY
- Lebanon-Claremont, NH → +74.64% YoY
Declining Markets for New Powersports: May 2026
- Logan, WV → -41.11% YoY
- Gallup, NM → – 39.23% YoY
- Goldsboro, Kinston, NC → -37.61% YoY
- Burlington, NC → -37.42% YoY
- McCook, NE → -36.21% YoY
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By looking deeper, you uncover opportunities to act strategically.
- Want deeper insights for your market? Contact us at marketing@statisticalsurveys.com to access industry data that drives better business decisions.
- Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
- Looking for more ways to reach in-market buyers? Connect with Cycle Trader for additional advertising solutions.
All data collected from the USA.
