a.As between the parties, SSI shall own all right, title and interest in and to the following (the “SSI Proprietary Materials”): (i) the Licensed Data, whether owned by SSI or provided through a contract or license with a third party, and all SSI Data Distribution Mechanisms; (ii) all Intellectual Property Rights (defined below) in the Licensed Data, the SSI Data Distribution Mechanisms and all software, technology, materials, documentation and Brand Features (defined below) that relate to, or are furnished in connection with, the Licensed Data, including, without limitation, all Intellectual Property Rights in the SSI Data Distribution Mechanisms and any other software product and/or application; (v) all Analytics Data and the content therein; and (vi) all derivative works and enhancements to any of the foregoing. Customer shall not acquire any right, title or interest in the SSI Proprietary Materials, except for the limited use rights expressly granted under this Agreement, and Customer shall not take any action to impair, limit or interfere in any manner with SSI’s ownership or rights with respect to any SSI Proprietary Materials. Any rights not expressly granted herein are deemed withheld. Except as expressly permitted in this Agreement, Customer may not use, reproduce, transfer, share, sublicense, make available, communicate or transmit any SSI Proprietary Materials in any form or by any means without the prior written consent of SSI, and, without limiting the foregoing, Customer is expressly prohibited from reselling, renting, loaning or otherwise sharing any SSI Proprietary Materials or divulging any related Confidential Information (defined below). Furthermore, Customer shall not directly or indirectly, and shall not permit or authorize a third party to, modify, translate, transform, decompile, reverse engineer, disassemble, or otherwise determine or attempt to determine source code from any SSI Proprietary Materials. Customer acknowledges and agrees that nothing herein shall be deemed or construed to limit in any manner SSI’s use of the SSI Proprietary Materials. Finally, to the extent any Licensed Data contains any motorcycle statistical data obtained by SSI from the proprietary databases of R. L. Polk & Co. (“Polk”, and such data is “Polk Data”), such Polk Data shall be subject to the additional terms, conditions and limitations set forth in Schedule I attached hereto.
b.Without limiting the foregoing, Customer agrees that SSI may use, prepare derivative works from, reproduce, modify, sublicense, transfer, sell, and distribute any Analytics Data (if any) for any lawful purposes, including, without limitation, in connection with (i) SSI's internal creation, development, or improvement of any products and services, or (ii) SSI's providing or marketing of any products and services, including analytic reports or measurements of the effectiveness of SSI products and services, to third parties.
c.SSI shall have a royalty-free, worldwide, transferable, irrevocable, perpetual license (with rights to sublicense) to use or incorporate into the Licensed Data any suggestions, recommendations, enhancement requests or other feedback provided by Customer relating to the Licensed Data.
d.As used herein, (i) “Intellectual Property Rights” shall mean any and all rights existing from time to time under patent law, copyright law, moral rights law, trade secret law, trademark law, unfair competition law, publicity rights law, privacy rights law, and any and all other proprietary rights, as well as any and all applications, renewals, extensions, restorations and re-instatements thereof, now or hereafter in force and effect worldwide; and (ii) “Brand Features” shall mean the trade names, trademarks, service marks, logos, and other distinctive brand features of a party, as secured by such party from time to time.