Dealers can make a habit of going with their gut. While gambling might keep them in business, it may also create a sales plateau, or even worse, missed opportunities.
Instead of making frantic guesses day after day, modern dealers can overhaul their strategy with SSI data. Whether they want to know the ins and outs of inventory or they’re planning to expand, our insights empower them to understand their market and define their business plan.
Curtis Kelley of Trailers Plus is just one of our many smart partners. As both sellers and manufacturers of trailers, Trailers Plus knows just how important it is to have the right information for their 500,000+ customers. Not to mention, they have 90+ locations nationwide, each needing its own individual strategy. SSI data gives them insight into each specific market, from Alabama to Wyoming.
“SSI helps us stay ahead of the market instead of reacting to it.” -Curtis Kelley
Even amongst shifting markets, SSI data helps dealers stay calm and consistent. Trailers Plus proves what’s possible. Make your dealership next.
Pricing. Market Knowledge. Product Mix. Without Data, They Can All Go Downhill.
Trailers Plus has encountered many of the common problems facing many dealers. What sets them apart is how they approached those problems: leveraging SSI nationwide trailer registration data.
“There were a lot of questions we were looking for answers for: What markets are we not in, but should be? Who are we actually competing with in our existing markets? How can we align our product mix with what is selling [in] different areas of the country? What kind of market share do we hold? Are we growing relative to the market? How does seasonality affect our sales goals and budgets? All important questions that we previously would have tried to answer through trial and error.” -Curtis Kelley
SSI data covers areas that often mystify dealers, like:
- The number of trailer brands and models sold
- Whether a unit is new or used
- Sold prices
- The market where each unit was purchased
- Who their customers are
- Competitive insights
Lack of insight can keep dealers from outperforming their competitors, but Trailers Plus knows the solution. With real-time SSI data, they shifted their business model from a parked strategy to a forward-moving one.
After all, SSI doesn’t offer a solution to one problem; it offers solutions to many, enabling trailer dealers to grow, and then scale.
How Trailers Plus Went from Reactive to Proactive
Your dealership isn’t struggling due to lack of experience or hard work. It simply has a piece missing: real registration data. Adding statistics from SSI allows dealerships like Trailers Plus to see the full picture, and finally strategize accordingly.
“SSI has been an instant unlock for us. It gave us immediate visibility into market share, competitive dynamics, and regional trends (things we previously relied on anecdotal industry chatter to understand). Now, instead of guessing, we have data to back our decisions.” -Curtis Kelley
When dealers don’t have the data, they don’t know what to do. So, they guess and react. That’s because:
- They don’t know what makes and models sell.
- They don’t know their audience.
- They don’t know the right pricing.
- They don’t understand local and national markets.
- They don’t understand their competitors.
Does this sound familiar? Modern dealers don’t need to view stress as part of the job description; they just need to find the right resources.
SSI directly clarifies common uncertainties, with trends updated in real time. As a result, dealers can gather monthly, quarterly, and yearly information. Then, they can strategize smartly, and quickly pivot if necessary. Our data solidifies strategies and speeds up reaction times too, giving dealers an advantage over any competitor who relies solely on guesswork.
Trailers Plus doesn’t have to do it all anymore, and neither do you. With SSI data, dealers have the information they need to shift from reactivity to proactivity, tackling present needs and anticipating future ones. In other words? They stop focusing on the rearview mirror and start enjoying the clear road ahead of them.
Solutions for Trailer Plus (and Every Forward-Thinking Trailer Dealer)
No dealer is born with all the answers. But, they can always buy them. Trailers Plus used SSI data to solve the problems plaguing modern dealers nationwide, like:
Problem 1: Reliance on an instinct-based strategy, instead of a data-based one
Solution 1: Trailers Plus manufactures over 100 types of trailers in their Idaho factory, making it especially important to invest in a data-backed, long-term plan. Employing SSI data cuts out their uncertainty and replaces it with a statistic-driven strategy.
Problem 2: Inability to fully evaluate new markets
Solution 2: Ever wanted to branch out, but couldn’t justify the risk? A guesswork-based plan means there are fewer opportunities to grow. With SSI, dealers can evaluate new market locations and expand their product mix, stress–free.
Problem 3: Lack of access to market share, competitive dynamics, and regional trends
Solution 3: Trailers Plus has 90 locations, making SSI’s unique vantage point into nationwide markets essential. It allows them to access info like market share and regional trends for each storefront.
Problem 4: Challenges refining their product mix
Solution 4: Struggling to know which makes and models sell fast, and which languish on the lot? As Trailers Plus learned, fine-tuning starts with SSI. Our data reveals current trends and longer-term changes, so that dealers can capture real customer demand.
Problem 5: Difficulty prioritizing growth-driving initiatives
Solution 5: Just like Trailers Plus, dealerships can find their focus with SSI. Our data gives them the real-time information they’ve been missing, both at the micro and macro level. Then, we enable them to create a long-term strategy designed to capture real demand.
The SSI Advantage
What happens when dealers focus their strategy to include real trends? Let Curtis Kelley of Trailers Plus say it best: “SSI has helped us shift from instinct-based decisions to data-backed strategy.”
The SSI advantage specifically improves dealer impact in three key areas:
Market Clarity
When it comes to market clarity, dealers like Trailers Plus work with many moving pieces. What separates them from the pack is their market data. Partnering with SSI enables them to achieve true clarity and answer concerns like:
Struggling to understand who the customers are? Our Owner Demographic Reports will give you detailed information about who’s buying trailers in your market.
Don’t know how to market to customers once you find them? You’ve found the road map. Leveraging SSI insights, you can craft customized marketing efforts focused directly on what real customers are searching for.
Concerned about pricing? The wrong price can instantly deter buyers. SSI’s data provides market clarity so dealers can price strategically and stay in the competition.
Wondering where you could make more sales? SSI provides potential sale reports. They show dealers what they’ve missed, and where they can expand in their market.
Product Mix Alignment
Finding the right product mix can be hard, especially when dealers manufacture their own products like Trailers Plus. Even worse, guessing wrong can mean the difference between a strong year and a series of losses.
Using real registration data, SSI knows which units sell, and which stay. We give dealers unparalleled access into make, model, and new or used status through our Unit Registration Reports. As a result, dealers don’t have to guess on which product mix they should offer.
Competitive Insights
An informed dealer can stay steps ahead of their competition. From inventory, to pricing, to industry trends, SSI gives dealers the data they need to out-strategize the market.
How? We offer targeted insights into competitors in each exact market through Market Share Reports and Dealer Reports. This data shows dealers how they compare to their competitors, allowing them to finally see the full picture. Paired with our information on local and national trends, they give dealers the insights they need to form impactful strategies, market to their potential buyers, and even outperform the market.
________________
“As we’ve scaled and the real opportunities became less obvious, [SSI] data gave us the resources we needed to evaluate new markets, refine our product mix, and prioritize the initiatives most likely to drive real growth.” -Curtis Kelley
With the right resources in place, the possibilities open up. SSI shows smart dealers like Trailers Plus how to turn data into actionable opportunities.
Try What Our Top Dealers Already Use
Trust a real trailer dealer for real results: Trailers Plus. They have proudly served their more than 500,000 customers for over 25 years. SSI makes it easier for them to reach buyers in 32 states, expand their market, and adjust their strategy according to the latest data trends.
“[SSI] gives us the insight to make smarter decisions today that position us for success months and even years down the road.” -Curtis Kelley
Our top dealers have a secret weapon: SSI data. You could too. Trade chaos for control by requesting a demo or a sample report download from marketing@statisticalsurveys.com.
