In December 2025, the Powersports industry recorded a +9.12% year-over-year (YoY) increase across new and used models. This compares to a -7.20% YoY drop in December 2024, signaling stable improvement.
New Powersports Sales
New unit sales expanded by +4.09% YoY, a modest recovery from the -5.25% decline in December 2024. This suggests strengthening consumer demand for new models.
Outperforming the Market
- Traditional: +21.36%
- Touring: +18.12%
- TV/UTV: +10.63%
Underperforming the Market
- Cruiser: +0.33%
- Sport: -2.99%
- Dirt Bike: -3.06%
- Dual Sport: -11.09%
Used Powersports Sales
The used market experienced a higher shift in demand, with a +14.44% YoY increase compared to -9.18% in December 2024.
Outperforming the Market
- Sport: +17.24%
- Dual Sport: +20.71%
- Traditional: +17.10%
- Touring: +15.92%
- Cruiser: +15.65%
Underperforming the Market
- ATV/UTV: +10.33%
- Dirt Bike: +10.30%
Regional Performance – Where Demand is Rising & Falling
While the overall industry is experiencing steady expansion, certain markets are outperforming the national average and presenting growth opportunities, whereas others are seeing sharper downturns that may pose challenges for dealers.
Top Growth Markets for New Powersports – December 2025
- Huron, SD → +184.00% YoY
- Ashtabula, OH → +161.90% YoY
- La Salle-Peru-Ottawa-Streator, IL → +137.14% YoY
- Kahului-Wailuku-Lahaina, HI → +123.08% YoY
- Mitchell, SD → +117.50% YoY
Declining Markets for New Powersports – December 2025
- Presque Isle, ME → -80.00% YoY
- Pittsfield, MA → – 66.67% YoY
- Lebanon-Claremont, NH → -61.90% YoY
- Springfield-Holyoke, MA → -14.86% YoY
- Lihue, HI → -50.00% YoY
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By looking deeper, you uncover opportunities to act strategically.
- Want deeper insights for your market? Contact us at marketing@statisticalsurveys.com to access industry data that drives better business decisions.
- Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
- Looking for more ways to reach in-market buyers? Connect with Cycle Trader for additional advertising solutions.
All data collected from the USA.
