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State of the Industry: April 2026

How Dealers Are Using SSI Data to Replace Guesswork With Growth Strategy

State of the Industry – December 2025 

RV lit up with blue lights

In December 2025, the RV industry showed a -11.14% year-over-year (YoY) decline, reflecting continued seasonal softening through the winter months. This compares to a modest -0.29% YoY decline in December 2024.

New RV sales varied across categories:

  • Motorized RVs: -12.08% YoY
  • Towable RVs: -11.00% YoY

Category Performance – New RV Sales

Outperforming the Market

  • Class C: -7.37%
  • Travel Trailers: -9.57%

Performing in Line with the Market

  • Fifth Wheels: -13.31%

Underperforming the Market

  • Class B: -14.08%
  • Class A: -20.43%

Regional Performance – Where Demand is Rising & Falling

Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.

Top Growth Markets – December 2025

  1. Chattanooga, TN→ +64.29% YoY
  2. Charleston, SC → +63.27% YoY
  3. Medford-Grants Pass, OR → +62.16% YoY
  4. Stockton, CA → +48.84% YoY
  5. Myrtle Beach, SC → +42.42% YoY

Declining Markets – December 2025

  1. Tallahassee, FL → -75.15% YoY
  2. Chicago, IL → -53.94% YoY
  3. Asheville-Hendersonville, NC → -53.76% YoY
  4. Melbourne-Titusville, FL → -47.37% YoY
  5. Baton Rouge, LA → -46.07% YoY

Used RV Market Trends – December 2025

Similar to new RVs, used RV sales saw a decline YoY (-4.40%), indicating a softening market through the winter months.

Top-Performing Used RV Categories

  • Class B: +7.83%
  • Class C: +1.88% 

Underperforming Used RV Categories

  • Class A: -6.13%
  • Travel Trailers: -4.68%
  • Fifth Wheels: -6.14%
  • Camping Trailers: -8.77%

Stay Ahead with Data-Driven Insights

There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.

Want deeper insights for your market? Reach out to us at marketing@statisticalsurveys.com to access industry data that helps drive better business decisions. 

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State of the Industry: April 2026

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