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State of the Industry: April 2026

How Dealers Are Using SSI Data to Replace Guesswork With Growth Strategy

State of the Industry – October 2025

October 2025 RV sales fell 7.37% YoY. See new vs used trends, category performance, and the top growth and declining markets impacting dealers.
RV lit up with blue lights

In October 2025, the RV industry experienced a -7.37% year-over-year (YoY) decline, a sharp decline compared to the 5.16% YoY growth experienced in October 2024

New RV sales varied across categories:

  • Motorized RVs: -1.77% YoY
  • Towable RVs: -8.08% YoY

Category Performance – New RV Sales

Performing in Line with the Market

  • Travel Trailers: -8.21%
  • Fifth Wheels: -6.91%
  • Class B: -5.60%
  • Class A: -5.08%

Outperforming the Market 

  • Class C: 1.76%

Regional Performance – Where Demand is Rising & Falling

Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.

Top Growth Markets – October 2025

  1. Beaumont–Port Arthur, TX → +74.58% YoY
  2. Myrtle Beach, SC → +58.00% YoY
  3. Lakeland–Winter Haven, FL → +50.00% YoY
  4. El Paso, TX → +46.48% YoY
  5. Eugene–Springfield, OR → +29.23% YoY

Declining Markets – October 2025

  1. Tampa–St. Petersburg–Clearwater, FL−46.44% YoY
  2. Salt Lake City–Ogden, UT−42.47% YoY
  3. Boston, MA−38.52% YoY
  4. Oklahoma City, OK−38.12% YoY
  5. Charlotte–Gastonia, NC−26.47% YoY

Used RV Market Trends – October 2025

Unlike new RVs, used RV sales saw positive YoY growth (+4.59%), indicating continued consumer demand in the pre-owned segment.

Performing in Line with the Used Market

  • Travel Trailers: +5.15%
  • Fifth Wheels: +3.11%
  • Class A: +5.63%

Outperforming the Used Market

  • Class B: +15.72% 
  • Class C: +6.82%

Underperforming the Used Market

  • Camping Trailers: -3.37%

Stay Ahead with Data-Driven Insights

There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.

Want deeper insights for your market? Reach out to us at marketing@statisticalsurveys.com to access industry data that helps drive better business decisions. 

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State of the Industry: April 2026

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