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State of the Industry: April 2026

How Dealers Are Using SSI Data to Replace Guesswork With Growth Strategy

State of the Trailer Industry – Sept 2025

The Trailer industry grew 2.67% YoY in September 2025, showing renewed demand after last year’s decline. See which markets are rising or falling, how categories and trailer lengths performed, and what dealers can do to stay competitive with data-driven insights.
trailer illuminated in neon blue lights

In September 2025, the Trailer industry recorded 2.67% year-over-year (YoY) growth in new unit sales, a notable improvement from the -5.90% YoY decline in September 2024.  This year-over-year swing highlights strengthening demand and growing resilience across the Trailer market.

Category Performance

Performing with the Market

  • Open: 2.04%

Outperforming the Market 

  • Livestock: 21.52% 
  • Horse: 4.31%
  • Enclosed: 9.64%

Underperforming the Market

  • Boat: -6.07% 

Regional Performance – Where Demand is Rising & Falling

Regardless whether the market is up or down, analyzing exact market supply and demand shows a clearer picture of market landscape. Some markets significantly outperform the national average, while others experience steeper declines

Top Growth Markets for New Trailers – September 2025

  1. Amarillo, TX → +34.54% YoY
  2. Reno, NV → +27.11% YoY
  3. Asheville-Hendersonville, NC → +25.85% YoY
  4. Macon-Warner Robins, GA → +24.80% YoY
  5. Syracuse, NY → +23.65% YoY

Declining Markets for New Trailers – September 2025

  1. Shreveport, LA → –20.07% YoY
  2. Dover, DE → –17.55% YoY
  3. Portland-Brunswick, ME → –17.25% YoY
  4. Miami-Fort Lauderdale, FL → –15.70% YoY
  5. Fort Myers, FL → –15.60% YoY

Length Group Performance for Trailers

The following data outlines the year-over-year growth trends across various Trailer length groups, showing the percentage changes for each category.

Growth in Length Groups

  • 0-8 feet: -4.83%
  • 9-16 feet: 3.81%
  • 17-20 feet: 4.65%
  • 21-30 feet: 1.94%
  • 31-40 feet: 10.81%
  • 41+ feet: -2.69%

Stay Ahead with Data-Driven Insights

Market performance is rarely uniform. Dealers who understand these nuances can make smarter stocking, pricing, and marketing decisions. 

For tailored insights into your region or category, contact us at marketing@statisticalsurveys.com

All data collected from the USA.

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