In September 2025, the Powersports industry saw 1.92% year-over-year growth across new and used models, a notable shift from the -6.92% decline recorded in September 2024. This marks continued, steady improvement in overall demand.
New Powersports Sales
New unit sales declined -1.09% YoY, but this represents a major recovery from the much steeper -14.32% drop in September 2024.
Performing in Line with the Market
- Traditional: –1.05%
- Touring: -0.04%
- Sport: -0.50%
Underperforming the Market
- Dual Sport: -7.63%
- Dirt Bike: -3.07%
Outperforming the Market
- Cruiser: +1.96%
- ATV/UTV: 1.74%
Used Powersports Sales
The used market showed stable growth, increasing 3.82% YoY compared to the -1.57% decline recorded in September 2024.
Performing in Line with the Market
- Traditional: 3.66%
- Sport: 3.52%
Underperforming the Market
- Dirt Bike: -2.98%
- Cruiser: 1.15%
Outperforming the Market
- Touring: 8.99%
- Dual Sport: 7.15%
- ATV/UTV: 6.22%
Regional Performance – Where Demand is Rising & Falling
While the overall industry is in decline, certain markets are outperforming the national average and presenting growth opportunities, whereas others are seeing sharper downturns that may pose challenges for dealers.
Top Growth Markets for New Powersports– September 2025
- Asheville–Hendersonville, NC → +61.21% YoY
- Kingsport–Johnson City–Bristol, TN–VA → +47.91% YoY
- Knoxville, TN → +34.03% YoY
- Nashville, TN → +29.63% YoY
- Chattanooga, TN → +28.38% YoY
Declining Markets for New Powersports – September 2025
- Pittsburgh, PA → –28.62% YoY
- Miami–Fort Lauderdale, FL → –27.46% YoY
- Philadelphia–Wilmington–Trenton, PA–DE–NJ → –23.82% YoY
- New York, NY → –17.22% YoY
- Manchester–Nashua–Concord, NH → –17.02% YoY
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By looking deeper, you uncover opportunities to act strategically.
- Want deeper insights for your market? Contact us at marketing@statisticalsurveys.com to access industry data that drives better business decisions.
- Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
- Looking for more ways to reach in-market buyers? Connect with Cycle Trader for additional advertising solutions.
All data collected from the USA.
