In September 2025, the Marine industry recorded a -8.03% year-over-year (YoY) decline, following a similar -9.27% drop in September 2024. This indicates that overall sales activity remains relatively consistent with the prior year’s trend.
Category Performance
Outperforming the Market
- AL Fish OB AI 8–24 ft → +4.31%
- AL Fish OB AI 16–24 ft → +3.23%
- Saltwater OB 13–55 ft → +2.15%
- AL Fish OB AI 8–15 ft → +10.50%
- Bass: -6.07%
Underperforming the Market
- PWC: -13.69%
- Pontoon: -13.67%
Registrations by Hull Type
- Aluminum: -3.24%
- Fiberglass: -11.18%
Regional Performance – Where Demand is Rising & Falling
While overall sales declined, certain markets are notably outperforming the national average, presenting opportunities for dealers. At the same time, other regions are experiencing sharper declines, highlighting potential challenges to watch.
Top Growth Markets – September 2025
- Greensboro–Winston-Salem–High Point, NC → +126.83% YoY
- Burlington, VT → +90.91% YoY
- New Bern, NC → +76.67% YoY
- Panama City, FL → +67.74% YoY
- New Haven–Waterbury–Meriden, CT → +52.38% YoY
Declining Markets – September 2025
- Phoenix, AZ → –48.75% YoY
- Savannah, GA → –39.29% YoY
- Houma–Thibodaux, LA → –38.46% YoY
- Beaumont–Port Arthur, TX → –38.33% YoY
- Huntsville, AL → –36.36% YoY
Top Performing Lengths for Marine
The data below highlights the top-performing boat lengths based on year-over-year registration changes.
Top-Performing Lengths
- 21 feet: +0.62%
- 16 feet: +12.52%
- 8 feet: +16.83%
Stay Ahead with Data-Driven Insights
Industry trends are never as simple as being up or down, the real value comes from digging deeper to uncover opportunities and guide smarter decisions.
- Want deeper insights for your market? Reach us at marketing@statisticalsurveys.com to access registration data that drives better business strategies.
- Ready to put insights into action? TI Media helps dealers turn data into growth with expert advertising solutions.
- Looking to reach even more buyers? Connect with BoatMart for additional opportunities to get in front of in-market shoppers.
The data presented in this article reflects monthly new marine sales across the United States, with the exception of the following states: Alaska, Hawaii, Illinois, Maryland, North Dakota, Oregon, Rhode Island, South Carolina, and Virginia.
