In August 2025, the Powersports industry recorded a 3.23% year-over-year (YoY) increase across new and used models. This compares to a -0.03% YoY decline in August 2024, signaling stabilization through the end of the summer selling season.
New Powersports Sales
New unit sales declined -3.08% YoY, reflecting a modest recovery from the -3.72% decline in August 2024. This indicates improving consumer demand for new models.
Performing in Line with the Market
- Traditional: –3.50%
Underperforming the Market
- Touring: -10.99%
- Dirt Bike: -11.77%
Outperforming the Market
- Sport: +0.78%
- ATV/UTV: 2.49%
- Cruiser: +0.12%
- Dual Sport: -0.81%
Used Powersports Sales
Section Source: Powersports Dashboard Placement New and Used -> Marketshare -> Monthly → Used
The used market saw a significant increase in registrations, up 7.03% year-over-year (YoY) compared to a smaller 2.34% gain in August 2024. This reflects strong and growing consumer demand within the pre-owned segment.
Performing in Line with the Market
- ATV/UTV: 8.70%
- Traditional: 8.00%
- Sport: 7.83%
- Touring: 9.15%
Underperforming the Market
- Dirt Bike: 5.33%
- Cruiser: 3.53%
Outperforming the Market
- Dual Sport: 14.65%
Regional Performance – Where Demand is Rising & Falling
While the overall industry is experiencing positive growth, certain markets are outperforming the national average and presenting growth opportunities, whereas others are seeing sharper downturns that may pose challenges for dealers.
Top Growth Markets for New Powersports– August 2025
- Huntington, WV–Ashland, KY → +42.62% YoY
- Jackson, MS → +27.64% YoY
- Amarillo, TX → +27.37% YoY
- Buffalo–Niagara Falls, NY → +22.73% YoY
- Colorado Springs, CO → +21.28% YoY
Declining Markets for New Powersports – August 2025
- Reno, NV → -51.59% YoY
- Las Vegas, NV → -38.58% YoY
- Miami–Fort Lauderdale, FL → -34.43% YoY
- Washington, DC → -23.55% YoY
- Boston, MA → -22.45% YoY
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By looking deeper, you uncover opportunities to act strategically.
- Want deeper insights for your market? Contact us at marketing@statisticalsurveys.com to access industry data that drives better business decisions.
- Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
- Looking for more ways to reach in-market buyers? Connect with Cycle Trader for additional advertising solutions.
All data collected from the USA.
