In July 2025, the Powersports industry recorded a -4.06% year-over-year (YoY) decline across new and used models. While this marks a larger drop than July 2024’s -2.37% YoY decline, it suggests the industry is still experiencing sustained but manageable headwinds.
New Powersports Sales
New unit sales declined -7.42% YoY in July 2025, following a +2.21% increase in July 2024. This shift highlights a notable softening in demand compared to last year’s growth.
Outperforming the Market
- ATV/UTV: -0.71%
- Sport: -0.98%
Performing in Line with the Market
- Cruiser: -8.97%
Underperforming the Market
- Touring: -16.46%
- Dual Sport: -15.03%
- Traditional: –10.75%
- Dirt Bike: -15.96%
Used Powersports Sales
The used market remained relatively steady, with sales dipping -2.01% YoY in July 2025, an improvement from the -4.97% decline seen in July 2024.
Outperforming the Market
- ATV/UTV: 0.04%
- Sport: -1.72%
- Touring: +1.95%
- Dual Sport: +4.56%
Performing in Line with the Market
- Traditional: -3.78%
- Cruiser: -4.10%
Underperforming the Market
- Dirt Bike: -6.32%
Regional Performance – Where Demand is Rising & Falling
While the overall industry is in decline, certain markets are outperforming the national average and presenting growth opportunities, whereas others are seeing sharper downturns that may pose challenges for dealers.
Top Growth Markets for New Powersports– July 2025
- Springfield, MO→ +39.08% YoY
- Reno, NV → +26.54% YoY
- Sioux Falls, SD→ +23.14% YoY
- Indianapolis, IN → +22.32% YoY
- San Antonio, TX → +20.45% YoY
Declining Markets for New Powersports – July 2025
- Little Rock, AR → -28.22% YoY
- Colorado Springs, CO → – 24.61% YoY
- Provo-Orem, UT → -22.60% YoY
- Olympia-Centralia, WA → -20.29% YoY
- Salem-Albany-Corvallis, OR → -20.05% YoY
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By looking deeper, you uncover opportunities to act strategically.
- Want deeper insights for your market? Contact us at marketing@statisticalsurveys.com to access industry data that drives better business decisions.
- Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
- Looking for more ways to reach in-market buyers? Connect with Cycle Trader for additional advertising solutions.
All data collected from the USA.
