New RV Sales
In July 2025, the RV industry recorded a 2.13% year-over-year (YoY) increase for new unit sales, marking the second consecutive month of growth. This follows July 2024’s -4.84% YoY decline, highlighting a positive shift toward stabilization.
Breaking it down by segment, new RV sales reflected the broader market trend:
- Motorized RVs: -4.21% YoY
- Towable RVs: 2.82% YoY
Categories Outperforming the Market
- Class C: 7.39%
- Travel Trailers: 5.41%
Categories Underperforming the Market
- Fifth Wheels: -5.37%
- Class B: -7.81
- Class A: -25.18%
Used RV Sales
The pre-owned market also continues to show resilience, with used RV sales up 1.45% YoY, signaling steady consumer demand.
Categories Outperforming the Market
- Class B: +15.58%
- Class C: +5.19%
Categories Performing in Line with the Market
- Travel Trailers: +0.99%
- Fifth Wheels: +3.86%
- Class A: +1.25%
Regional Performance – Where Demand is Rising & Falling
While RV sales are gaining momentum, some markets are outperforming the national average and creating growth opportunities, whereas others are experiencing steeper declines that could present challenges for dealers.
Top Growth Markets for New RVs – July 2025
- Reno, NV→ +99.20% YoY
- Harrisburg, PA→ +55.88% YoY
- Temple-Kileen, TX→ +50% YoY
- Wausau-Whinelander, WI → +48.57% YoY
- Beaumont-Port Arthur, TX → +39.24% YoY
Declining Markets for New RVs – July 2025
- Bend, OR→ -46.93% YoY
- Norfolk-Virginia Beach-Newport News-Hampton, VA → -33.68% YoY
- Syracues, NY→ -25.71% YoY
- Knoxville, TN → -25.00% YoY
- St.Louis, MO → -19.81% YoY
Stay Ahead with Data-Driven Insights
TThere’s always more to the data than whether the industry is up or down. By looking deeper, you uncover opportunities to act strategically.
- Want deeper insights for your market? Contact us at marketing@statisticalsurveys.com to access industry data that drives better business decisions.
- Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
- Looking for more ways to reach in-market buyers? Connect with RV Trader for additional advertising solutions.
All data collected from the USA and Canada.
