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State of the Industry: April 2026

How Dealers Are Using SSI Data to Replace Guesswork With Growth Strategy

State of the RV Industry – June 2025*

The RV market showed signs of stabilizing in June 2025, with growth in both new and used segments. Performance varied widely across categories and regions.
RV lit up with blue lights

In June 2025, the RV industry experienced a +0.89% year-over-year (YoY) increase, growing closer to a stable market, compared to a -15.65% YoY decline in June 2024.

New RV sales varied across categories:

  • Motorized RVs: -15.76% YoY
  • Towable RVs: +2.93% YoY

Category Performance – New RV Sales

Categories Outperforming the Market

  • Travel Trailer: +5.26%

Categories Underperforming vs. the Market

  • Park Model: -13.14% 
  • Fifth Wheel: -3.55% 
  • Class C: -7.01% 
  • Class B: -24.07%
  • Class A: -26.34% 
  • Camping Trailer: -25.99% 
  • Truck Camper: -17.57%

Regional Performance – Where Demand is Rising & Falling

Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.

Top Growth Markets – June 2025*

  1. Marshalltown, IA+466.67 YoY
  2. Presque Isle, ME+400.00% YoY
  3. Oneonta, NY+187.50% YoY
  4. Escanaba, MI+166.67% YoY
  5. Modesto, CA+119.15% YoY

Declining Markets – June 2025*

  1. Tallahassee, FL-74.27% YoY
  2. Hutchinson, KS-66.67% YoY
  3. Natchez, MS -62.50% YoY
  4. Yuba City-Marysville, CA-59.26 YoY
  5. Sedalia, MO → -57.89% YoY

Used RV Market Trends – June 2025

Like new RVs, used RV sales saw an increase of +6.31% YoY, indicating a relatively stable market.  

Top-Performing Used RV Categories**

  • Travel Trailer: +7.24%
  • Fifth Wheel: +5.78
  • Class A: +9.77%
  • Class C: +5.97%
  • Class B: +20.58%
  • Park Model: +6.79%
  • Truck Camper: +1.59%

Underperforming Used RV Categories**

  • Camping Trailers: -3.67%

Stay Ahead with Data-Driven Insights

There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.

For access to the industry data that helps you make smarter business decisions, contact us at marketing@statisticalsurveys.com.

Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.

And if you’re looking for even more ways to get in front of in-market buyers, connect with RV Trader for additional advertising solutions!

*Data pulled from North America Combined 

**Data pulled from US Combined

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State of the Industry: April 2026

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