In April 2025, the Powersports industry saw a -1.78% year-over-year (YoY) decline*, compared to a -6.95% growth YoY in April 2024*.
*North America Combined New and Used Data
Category Performance – New Powersports Sales
New Powersports sales saw negative YoY growth (-7.95%), indicating continued consumer demand in the pre-owned segment.
Performing with the Market (Categories aligned with industry trends)
- UTV: -7.61%
- Autocycle: -8.45%
Performing Against the Market (Categories underperforming or outperforming industry trends)
Categories Underperforming Against Industry Trends
- Scooter: -37.89%
- Standard: -16.75%
- Cruiser: -13.76%
- Touring: -25.14%
- Dual Sport: -13.40%
Categories Outperforming Industry Trends
- Sport: -4.18%
- Quad: +1.48%
- Motocross: -4.37%
- Other off Highway: +6.03%
Market Share by Demographics
- Male: 84.68%
- Female: 15.32%
*North America Combined New and Used Data
Regional Performance – Where Demand is Rising & Falling
Despite the industry decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.
Top Growth Markets for New Powersports– April 2025
- Great Bend, KS→ +225.00% YoY
- Pittsfield, MA → +104.76% YoY
- La Grange, GA → +100.00% YoY
- Logan, WV → +78.26% YoY
- Orangeburg, SC → +67.74% YoY
Declining Markets for New Powersports – April 2025
- Greenville-Washington, NC → -100.00% YoY
- Raleigh-Durham, NC → -98.48% YoY
- Hilo, HI → -65.85% YoY
- Mitchell, SD → –51.82% YoY
- Roseburg, AL → -50.00% YoY
Used Powersports Market Trends – April 2025
Similar to new Powersports, used Powersports sales saw positive YoY growth (+2.04%), indicating an increased consumer demand in the pre-owned segment.
Top-Performing Used Powersports Categories
- Sport: +1.75%
- Touring: +3.95%
- UTV: +13.83%
- Dual Sport: +7.20%
- Standard: +1.71%
- Motocross: +2.90%
- Other Off Highway: +2.55%
Underperforming Used Powersports Categories
- Cruiser: -0.73%
- Quad: -0.81%
- Scooter: -5.44%
- Autocycle: -0.74%
- Mini Bike: -66.67%
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.
Want deeper insights for your market? Reach out to us at marketing@statisticalsurveys.com to access industry data that helps drive better business decisions.
Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
And if you’re looking for even more ways to get in front of in-market buyers, connect with Cycle Trader for additional advertising solutions!
