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State of the Industry: April 2026

How Dealers Are Using SSI Data to Replace Guesswork With Growth Strategy

State of the Trailer Industry – March 2025

Trailer sales declined year-over-year in March 2025, reflecting a soft market overall, with some regions outperforming while others faced steep drops.
trailer illuminated in neon blue lights

In March 2025, the Trailer industry saw a -9.03% year-over-year (YoY) decline, signaling a continued soft market, compared to a -8.58% YoY growth in March 2024*.

*US Data March 2024 vs March 2025 

Category Performance – New Trailer Sales

Categories Outperforming vs. the Market 

  • Open: -6.98%
  • Enclosed: -6.39%

Categories Underperforming vs. the Market

  • Boat: -18.46% (Underperforming)
  • Livestock: -13.78% (Outperforming)
  • Horse: -12.13% (Outperforming)

Regional Performance – Where Demand is Rising & Falling

Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.

Top Growth Markets for New Trailers – March 2025

  1. Greenwood, SC +275.00% YoY
  2. Jackson, TN+232.22% YoY
  3. Columbia, MO+98.00% YoY
  4. Aberdeen, SD+62.22% YoY
  5. Waterville-August, ME+61.11% YoY

Declining Markets for New Trailers – March 2025

  1. Ada, OK-83.87% YoY
  2. Wilmington, NC-75.09% YoY
  3. Jacksonville, NC-74.53% YoY
  4. Sheboygan, WI → –61.29% YoY
  5. Knoxville, TN-56.37% YoY

Length Group Performance for Trailers

The following data outlines the year-over-year growth trends across various Trailer length groups, showing the percentage changes for each category.

Growth in Length Groups

  • 0-8 feet: -9.11%
  • 9-16 feet: -8.32%
  • 17-20 feet: -6.89%
  • 21-30 feet: -10.27%
  • 31-40 feet: -6.65%
  • 41+ feet: -21.65%

Stay Ahead with Data-Driven Insights

There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.

Want deeper insights for your market? Reach out to us at marketing@statisticalsurveys.com to access industry data that helps drive better business decisions. 

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State of the Industry: April 2026

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