In March 2025, the Powersports industry saw a -3.88% year-over-year (YoY) decline*, compared to a +0.65% growth YoY in March 2024*.
*North America Combined New and Used Data
Category Performance – New Powersports Sales
New Powersports sales saw negative YoY growth (-8.43), indicating continued consumer demand in the pre-owned segment.
Performing with the Market (Categories aligned with industry trends)
- UTV: -8.03%
- Motocross: -9.07%
- Autocycle: -7.57%
Performing Against the Market (Categories underperforming or outperforming industry trends)
Categories Underperforming Industry Trends
- Cruiser: -17.98%
- Standard: -17.27%
- Scooter: -34.56%
- Touring: -28.90%
- Dual Sport: -13.13%
Categories Outperforming Industry Trends
- Sport: -0.39%
- Quad: -1.72%
- Mini Bike: +60.00%
Market Share by Demographics
- Male: 84.35%
- Female: 15.65%
*North America Combined New and Used Data
Regional Performance – Where Demand is Rising & Falling
Despite the industry decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.
Top Growth Markets for New Powersports– March 2025
- Florence, SC→ +129.27% YoY
- Jamestown, NY-Warren, PA-Dunkirk, NY → +123.08% YoY
- Manhattan-Junction City, KS → +95.45% YoY
- Kalispell, MT → +70.19% YoY
- Honolulu, HI → +58.77% YoY
Declining Markets for New Powersports – March 2025
- Presque Isle, ME → -88.89% YoY
- Rocky Mount-Wilson, NC → -80.56% YoY
- Raleigh-Durham, NC → -77.57% YoY
- Mitchell, SD → –59.04% YoY
- Mason City, IA → -51.43% YoY
Used Powersports Market Trends – March 2025
Similar to new Powersports, used Powersports sales saw negative YoY growth (-1.27%), indicating continued consumer demand in the pre-owned segment.
Top-Performing Used Powersports Categories
- Sport: +2.36%
- Touring: +1.22%
- UTV: +4.71%
- Dual Sport: +3.09%
- Standard: +0.24%
- Mini Bike: +22.22%
Underperforming Used Powersports Categories
- Cruiser: -4.87%
- Quad: -8.51%
- Scooter: -6.43%
- Motocross: -2.53%
- Other Off Highway: -3.01%
- Autocycle: -8.16%
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.
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