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State of the Industry: April 2026

How Dealers Are Using SSI Data to Replace Guesswork With Growth Strategy

State of the Trailer Industry – February 2025

The trailer industry continued to soften in early 2025, with varied performance across categories and regions revealing both emerging opportunities and challenges
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In February 2025, the Trailer industry saw a -10.82% year-over-year (YoY) decline, signaling a continued soft market, compared to a -3.19% YoY growth in February 2024*.

*US Data Feb 2024 vs Feb 2025 

Category Performance – New Trailer Sales

Performing with the Market (Categories aligned with industry trends)

  • Open: -12.25%
  • Boat: -10.43%

Performing Against the Market (Categories underperforming or outperforming industry trends)

  • Livestock: -16.70% (Underperforming)
  • Enclosed: -6.41% (Outperforming)
  • Horse: -7.56% (Outperforming)

Regional Performance – Where Demand is Rising & Falling

Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.

Top Growth Markets for New Trailers – February 2025

  1. Jackson, TN +169.75% YoY
  2. Lawton-Duncan, OK+116.67% YoY
  3. Eureka, CA+103.85% YoY
  4. Riverton, WY+100.00% YoY
  5. Columbus-Starkville, MS+94.44% YoY

Declining Markets for New Trailers – December 2024

  1. Stillwater, OK-75.00% YoY
  2. Ashtabula, OH-61.76% YoY
  3. Great Bend, KS-60.00% YoY
  4. Stroudsburg, PA → –57.14% YoY
  5. Helena, MT-55.79% YoY

Length Group Performance for Trailers

The following data outlines the year-over-year growth trends across various Trailer length groups, showing the percentage changes for each category.

Growth in Length Groups

  • 0-8 feet: -10.75%
  • 9-16 feet: -12.68%
  • 17-20 feet: -7.05%
  • 21-30 feet: -9.16%
  • 31-40 feet: -6.78%
  • 41+ feet: -10.14%

Stay Ahead with Data-Driven Insights

There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.Want deeper insights for your market? Reach out to us at marketing@statisticalsurveys.com to access industry data that helps drive better business decisions.

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Other Resources

State of the Industry: April 2026

How Dealers Are Using SSI Data to Replace Guesswork With Growth Strategy

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