In February 2025, the Marine industry saw a -7.07% year-over-year (YoY) decline*, consistent with ongoing market softness. This represents a marginal improvement from the -7.33% YoY decline in February 2024, indicating a potential trend toward stabilization
*US Data
Category Performance – New Marine Sales
Performing with the Market (Categories aligned with industry trends)
- Runabouts IO OB 16-40: -7.82%
Performing Against the Market (Categories underperforming or outperforming industry trends)
Categories: Underperforming Industry Trends
- Pontoon: -17.98% (Underperforming)
- Saltwater Outboard Boat, 13-55 feet: -11.07% (Underperforming)
Categories Outperforming Industry Trends
- Aluminum Fishing Boat, 16–24 feet: -3.60% (Outperforming)
- Aluminum Fishing Boat, 8-24 feet: -0.58% (Outperforming)
- PWC: +1.58% (Outperforming)
Registrations by Hull Type
- Aluminum: 39.42%
- Fiberglass: 60.58%
*US Data
Regional Performance – Where Demand is Rising & Falling
Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.
Top Growth Markets – February 2025
- Lebanon-Claremont, NH→ +400.00% YoY
- Opelika-Auburn, AL → +200.00% YoY
- Houma-Thibodeaux, LA → +130.00% YoY
- Cleveland-Akron, OH → +108.51% YoY
- Macon-Warner Robins, GA → +92.59% YoY
Declining Markets – December 2024
- Lincoln, NE → -90.91% YoY
- Sioux Falls, SD → -83.33% YoY
- Missoula, MT → -68.18% YoY
- Athens, GA → –65.00% YoY
- Hartford, CT → -63.33% YoY
Top Performing Lengths for Marine
The data below highlights the top-performing and underperforming boat lengths based on year-over-year registration changes.
Top-Performing Lengths
- 11 feet: +4.60%
- 19 feet: +7.33%
- 14 feet: +12.47%
- 15 feet: +48.80%
Underperforming Lengths
- 22 feet: -18.55%
- 18 feet: -12.07%
- 20 feet: -17.67%
- 17 feet: -6.39%
Stay Ahead with Data-Driven Insights*
There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.
Want deeper insights for your market? Reach out to us at marketing@statisticalsurveys.com to access industry data that helps drive better business decisions.
Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
And if you’re looking for even more ways to get in front of in-market buyers, connect with BoatMart for additional advertising solutions!
*The data presented in this article is only monthly data and is representative of the following states: AL, AK, AZ, AR, CA, CO, CT, DE, FL, GA, HI, ID, IN, IA, KS, LA, ME, MA, MI, MN, MT, NE, NV, NH, NJ, NM, NY, NC, OH, SD, TN, TX, UT, VT, WA, WV, WY
