How Dealers Are Using SSI Data to Replace Guesswork With Growth Strategy

Dealers can make a habit of going with their gut. While gambling might keep them in business, it may also create a sales plateau, or even worse, missed opportunities.  Instead of making frantic guesses day after day, modern dealers can overhaul their strategy with SSI data. Whether they want to know the ins and outs […]

State of the Trailer Industry: March 2026

trailer illuminated in neon blue lights

In March 2026, the Trailer industry recorded a -16.90.% year-over-year (YoY) decline in new unit sales, a decrease from the -2.72% YoY decline in March 2025.  Category Performance Outperforming the Market  In Line with the Market  Underperforming the Market Regional Performance: Where Demand is Rising & Falling Despite the overall decline, some markets are significantly […]

State of the Trailer Industry – February 2026

trailer illuminated in neon blue lights

In February 2026, the Trailer industry recorded a -16.01% year-over-year (YoY) decline in new unit sales, following a -6.51% YoY decline in February 2025. Category Performance Outperforming the Market Performing in Line with the Market Underperforming the Market Regional Performance – Where Demand is Rising & Falling Despite the overall decline, some markets are significantly […]

State of the Trailer Industry – January 2026

trailer illuminated in neon blue lights

In January 2026, the Trailer industry recorded a -14.70% year-over-year (YoY) decline in new unit sales, down from the -0.44% YoY shift in January 2025.  Category Performance In Line with the Market  Underperforming the Market Regional Performance – Where Demand is Rising & Falling Despite the overall decline, some markets are significantly outperforming the national […]