In April 2026, the Powersports industry recorded a +7.51% year-over-year (YoY) increase across new and used models. This compares to a +0.29% YoY increase in April 2025, signaling a potential growth period in the market.
New Powersports Sales
New unit sales increased +6.10% YoY, a noticeable recovery from the -7.09% decline in April 2026. This increase in new powersports model demand is in line with the increase in the overall powersports market.
Outperforming the Market
- Sport: +18.36%
- Touring: +13.99%
- Cruiser: +11.45%
Performing in Line with the Market
- Dual Sport: +7.67%
Underperforming the Market
- ATV/UTV: +4.05%
- Traditional: +2.94%
- Dirt Bike: -3.13%
Used Powersports Sales
The used market also reported growth, with an +8.30% YoY increase compared to the +4.94% increase in April 2025.
Outperforming the Market
- Dual Sport: +15.32%
- Traditional: +13.42%
- Dirt Bike: +12.09%
- Touring: +10.59%
Performing in Line with the Market
- Sport: +7.29%
Underperforming the Market
- ATV/UTV: +6.10%
- Cruiser: +5.49%
Regional Performance: Where Demand is Rising & Falling
While the overall industry is in a growth period, certain markets are outperforming the national average and presenting stronger opportunities, whereas others are seeing sharper downturns that may pose challenges for dealers. Below are some of the strongest and most-declining markets based on April 2026 data.
Top Growth Markets for New Powersports: April 2026
- Selma, AL → +212.50% YoY
- Carbondale-Marion, IL → +129.00% YoY
- Rocky Mount-Wilson, NC → +89.04% YoY
- Tuscaloosa, AL → +72.83% YoY
- Hilo, HI → +72.73% YoY
Declining Markets for New Powersports: April 2026
- Lihue, HI → -50.00% YoY
- Greenville-Greenwood, MS → -43.37% YoY
- Kirksville, MO → -32.69% YoY
- Great Bend, KS → -30.95% YoY
- Riverton, WY → -27.27% YoY
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By looking deeper, you uncover opportunities to act strategically.
- Want deeper insights for your market? Contact us at marketing@statisticalsurveys.com to access industry data that drives better business decisions.
- Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
- Looking for more ways to reach in-market buyers? Connect with Cycle Trader for additional advertising solutions.
All data collected from the USA.
