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State of the Industry: April 2026

How Dealers Are Using SSI Data to Replace Guesswork With Growth Strategy

State of the Trailer Industry: March 2026

trailer illuminated in neon blue lights

In March 2026, the Trailer industry recorded a -16.90.% year-over-year (YoY) decline in new unit sales, a decrease from the -2.72% YoY decline in March 2025

Category Performance

Outperforming the Market 

  • Livestock: -14.96% 

In Line with the Market 

  • Open: -16.02%
  • Enclosed: -17.06%
  • Horse: -17.84%

Underperforming the Market

  • Boat: -20.44% 

Regional Performance: Where Demand is Rising & Falling

Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers. Below are some of the strongest and most-declining markets based on March 2026 data.

Top Growth Markets for New Trailers: March 2026

  1. Ada, OK → +200.00% YoY
  2. Coffeyville, KS → +200.00% YoY
  3. Knoxville, TN → +161.92% YoY
  4. Orangeburg, SC → +128.57% YoY
  5. Iron Mountain, MI → +90.48% YoY

Declining Markets for New Trailers: March 2026

  1. McAlester, OK → -70.00% YoY
  2. Selma, AL → -70.00% YoY
  3. Flagstaff, AZ → -68.66% YoY
  4. Waterville, Augusta, ME → -62.07% YoY
  5. Longview, WA → -60.71% YoY

Length Group Performance for Trailers

The following data outlines the year-over-year growth trends across various Trailer length groups, showing the percentage changes for each category.

Growth in Length Groups

  • 0-8 feet: -29.89%
  • 9-16 feet: -16.62%
  • 17-20 feet: -15.99%
  • 21-30 feet: -12.49%
  • 31-40 feet: -10.07%
  • 41+ feet: -5.63%

Stay Ahead with Data-Driven Insights

Market performance is rarely uniform. Dealers who understand these nuances can make smarter stocking, pricing, and marketing decisions. 

For tailored insights into your region or category, contact us at marketing@statisticalsurveys.com

All data collected from the USA.

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