In March 2026, the Powersports industry recorded a +0.97% year-over-year (YoY) increase across new and used models. This compares to a -2.02% YoY drop in March 2025, signaling a modest improvement in demand.
New Powersports Sales
New unit sales grew +3.10% YoY, a marked recovery from the -7.94% decline in March 2025.
This suggests stronger consumer demand for new models.
Performing in Line with the Market
- Cruiser: +2.37%
- ATV: +2.86%
Underperforming the Market
- Dual Sport: +0.97%
- Dirt Bike: -6.67%
- Traditional: -8.78%
Outperforming the Market
- Sport: +11.07%
- Touring: +25.14%
Used Powersports Sales
The used market remained relatively steady, with a -0.15% YoY dip compared to +1.42% in March 2025.
Performing in Line with the Market
- Sport: +0.27%
- Cruiser: +0.50%
Underperforming the Market
- ATV: -4.38%
- Dirt Bike: -13.05%
Outperforming the Market
- Touring: +2.40%
- Traditional: +3.64%
- Dual Sport: +4.35%
Regional Performance: Where Demand is Rising & Falling
While the overall industry is experiencing a slight upswing, certain markets are outperforming the national average and presenting growth opportunities, whereas others are seeing sharper downturns that may pose challenges for dealers. Below are some of the strongest and most-declining markets based on March 2026 data.
Top Growth Markets for New Powersports: March 2026
- Selma, AL → +900.00% YoY
- Presque Isle, ME → +500.00% YoY
- Hickory-Lenoir-Morganton, NC → +400.00% YoY
- Rocky Mount-Wilson, NC → +387.50% YoY
- Raleigh-Durham, NC → +354.05% YoY
Declining Markets for New Powersports: March 2026
- Juneau-Ketchikan, AK → -66.67% YoY
- Lawrence, KS → – 61.11% YoY
- Kahului-Wailuku-Lahaina, HI → -56.00% YoY
- Orangeburg, SC → -55.41% YoY
- Pittsfield, MA → -55.00% YoY
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By looking deeper, you uncover opportunities to act strategically.
- Want deeper insights for your market? Contact us at marketing@statisticalsurveys.com to access industry data that drives better business decisions.
- Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
- Looking for more ways to reach in-market buyers? Connect with Cycle Trader for additional advertising solutions.
All data collected from the USA.
