In February 2026, the Powersports industry recorded a +11.65% year-over-year (YoY) increase across new and used models. Compared to a -12.13% YoY drop in February 2025, it signals progress in the market.
New Powersports Sales
New unit sales rose +4.08% YoY, up from the -16.54% decline in February 2025. This suggests stronger consumer demand for new models.
Outperforming the Market
- Touring: +22.79%
- Sport: +10.07%
- ATV: +5.90%
Performing in Line with the Market
- Cruiser: +3.78%
Underperforming the Market
- Dual Sport: -0.50%
- Dirt Bike: -3.18%
- Traditional: -7.94%
Used Powersports Sales
Like the new market, the used market showed increased sales. Purchasing patterns rose by +15.40% YoY, compared to a -9.78% decline in February 2025.
Outperforming the Market
- Dirt Bike: +23.33%
- Dual Sport: +21.95%
- ATV: +19.32%
- Traditional: +17.74%
Performing in Line with the Market
- Sport: +15.07%
- Touring: +14.14%
Underperforming the Market
- Cruiser: +12.20%
Regional Performance – Where Demand is Rising & Falling
While the overall industry is improving, certain markets are outperforming the national average and presenting growth opportunities, whereas others are seeing sharper downturns that may pose challenges for dealers. Below are some of the strongest and most-declining markets based on February 2026 data.
Top Growth Markets for New Powersports – February 2026
- Great Bend, KS → +400.00% YoY
- Liberal, KS → +275.00% YoY
- Kirksville, MO → +266.67% YoY
- Selma, AL → +250.00% YoY
- Port Angeles, WA → +209.09% YoY
Declining Markets for New Powersports – February 2026
- Lihue, HI→ -89.47% YoY
- Dalton, GA → – 64.86% YoY
- Butte, MY → – 63.76% YoY
- Brainerd, MN → -61.54% YoY
- Bemidji, MN → -60.00% YoY
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By looking deeper, you uncover opportunities to act strategically.
- Want deeper insights for your market? Contact us at marketing@statisticalsurveys.com to access industry data that drives better business decisions.
- Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
- Looking for more ways to reach in-market buyers? Connect with Cycle Trader for additional advertising solutions.
All data collected from the USA.
