In January 2026, the Powersports industry recorded a +0.95 year-over-year (YoY) increase across new and used models. This compares to a -8.47% YoY drop in January 2025, indicating a more stable market.
New Powersports Sales
New unit sales increased +4.43% YoY, a modest improvement from the -7.52% decline in January 2025. This suggests steady consumer demand for new models.
Outperforming the Market
- Touring: +11.95%
- Cruiser: +8.94%
- ATV/UTV: +5.13%
Performing in Line with the Market
- Sport: +3.23%
Underperforming the Market
- Dirt Bike: +2.71%
- Dual Sport: -4.65%
- Traditional: -11.15%
Used Powersports Sales
The used market remained relatively stable. It experienced -1.54% YoY change, a moderately positive shift compared to the -9.13% decrease in January 2025.
Performing in Line with the Market
- ATV/UTV: +2.65%
- Dual Sport: +0.95%
- Sport: +0.51%
- Traditional: -0.72%
Underperforming the Market
- Cruiser: -6.47%
- Touring: -4.47%
Outperforming the Market
- Dirt Bike: +8.18%
Regional Performance – Where Demand is Rising & Falling
While the overall industry is steady, certain markets are outperforming the national average and presenting growth opportunities, whereas others are seeing sharper downturns that may pose challenges for dealers. Below are some of the strongest and most-declining markets based on January 2026 data.
Top Growth Markets for New Powersports – January 2026
- Natchez, MS → +102.78% YoY
- Brownsville-Harlingen, TX → +93.41% YoY
- Florence, SC → +87.39% YoY
- Madisonville, KY → +84.21% YoY
- Iron Mountain, MI → +82.61% YoY
Declining Markets for New Powersports – January 2026
- Ithaca, NY → -61.11% YoY
- Ironwood, MI → – 56.25% YoY
- Plattsburgh, NY → -44.44% YoY
- New Castle, PA → -43.24% YoY
- Escanaba, MI → -42.86% YoY
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By looking deeper, you uncover opportunities to act strategically.
- Want deeper insights for your market? Contact us at marketing@statisticalsurveys.com to access industry data that drives better business decisions.
- Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
- Looking for more ways to reach in-market buyers? Connect with Cycle Trader for additional advertising solutions.
All data collected from the USA.
