In November 2025, the Powersports industry recorded a -3.55% year-over-year (YoY) decline across new and used models. This compares to a -0.41% YoY drop in November 2024, indicating a modest softening year over year.
New Powersports Sales
New unit sales declined -11.78% YoY, a stark decline from the 2.31% growth experienced in November 2024. This shift could be a reflection of broader economic trends.
Outperforming the Market
- Cruiser: -3.45%
- Touring: -1.89%
- Sport: -7.67%
- ATV/UTV: -8.00%
Underperforming the Market
- Dirt Bike: -19.22%
- Dual Sport: -25.45%
- Traditional: –26.97%
Used Powersports Sales
The used market saw modest improvement with a 3.70% YoY increase compared to -2.69% decrease in November 2024.
Performing in Line with the Market
- Traditional: 3.34%
- Touring: 2.95%
- Sport: 2.44%
- Cruiser: 2.43%
Outperforming the Market
- Dual Sport: 10.57%
- ATV/UTV: 6.39%
- Dirt Bike: 3.74%
Regional Performance – Where Demand is Rising & Falling
While the overall industry is in decline, certain markets are outperforming the national average and presenting growth opportunities, whereas others are seeing sharper downturns that may pose challenges for dealers.
Top Growth Markets for New Powersports – November 2025
- Salem-Albany-Corvallis, OR→ +75.73% YoY
- Wichita, KS → +46.15% YoY
- Rapid City, SD→ +38.33% YoY
- Austin, TX → +38.00% YoY
- Baltimore, MD→ +37.76% YoY
Declining Markets for New Powersports – November 2025
- Albuquerque, NM→ -33.11% YoY
- Pittsburgh, PA → – 26.13% YoY
- Nashville, TN → -21.30% YoY
- Chicago, IL → -19.41% YoY
- Knoxville, TN→ -21.30% YoY
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By looking deeper, you uncover opportunities to act strategically.
- Want deeper insights for your market? Contact us at marketing@statisticalsurveys.com to access industry data that drives better business decisions.
- Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
- Looking for more ways to reach in-market buyers? Connect with Cycle Trader for additional advertising solutions.
All data collected from the USA.
