In October 2025, the Powersports industry recorded a 0.74% year-over-year (YoY) increase across new and used models. This follows the 0.08% YoY increase in October 2024, signaling steady consumer demand for powersports units.
New Powersports Sales
New unit sales declined -5.32% year over year (YoY), a notable shift from the 3.05% YoY growth seen in October 2024, pointing to softening demand for the new units amid broader economic uncertainty.
Performing in Line with the Market
- ATV/UTV: -0.84%
- Sport: -4.36%
- Dirt Bike: -2.59%
Underperforming the Market
- Touring: -15.78%
- Dual Sport: -13.01%
- Traditional: -8.69%
- Cruiser: -7.63%
Used Powersports Sales
The used market recorded positive growth, with a 5.22% year over year (YoY) increase compared to -2.00% YoY decline in October 2024.
Performing in Line with the Market
- Traditional: 3.80%
- Sport: 3.28%
- Dirt Bike: 3.11%
Underperforming the Market
- Cruiser: 0.60%
Outperforming the Market
- Touring: 8.45%
- Dual Sport: 12.67%
- ATV/UTV: 10.40%
Regional Performance – Where Demand is Rising & Falling
While the overall industry is in decline, certain markets are outperforming the national average and presenting growth opportunities, whereas others are seeing sharper downturns that may pose challenges for dealers.
Top Growth Markets for New Powersports– October 2025
- Lakeland–Winter Haven, FL → +29.40% YoY
- Columbia, SC → +27.00% YoY
- Ocala, FL → +25.34% YoY
- Albuquerque, NM → +23.06% YoY
- Greenville–Spartanburg, SC → +22.27% YoY
Declining Markets for New Powersports – October 2025
- Reno, NV → -21.92% YoY
- Birmingham, AL → -20.00% YoY
- New York, NY → -18.50% YoY
- Minneapolis–St. Paul, MN → -17.71% YoY
- Bakersfield, CA → -16.28% YoY
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By looking deeper, you uncover opportunities to act strategically.
- Want deeper insights for your market? Contact us at marketing@statisticalsurveys.com to access industry data that drives better business decisions.
- Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.
- Looking for more ways to reach in-market buyers? Connect with Cycle Trader for additional advertising solutions.
All data collected from the USA.
