In August 2025, the Trailer industry recorded a -3.83% year-over-year (YoY) decline in new unit sales, a notable improvement from the -8.48% YoY decline in August 2024. This signals that while the market remains down, the pace of decline is slowing and pointing toward stabilization.
Category Performance
Outperforming the Market
- Open: -2.70%
- Enclosed: –2.44%
Underperforming the Market
- Boat: -9.39%
- Livestock: -5.22%
- Horse: -2.03%
Regional Performance – Where Demand is Rising & Falling
Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.
Top Growth Markets for New Trailers – August 2025
- Columbia, MO → +92.31% YoY
- Midland, TX → +38.04% YoY
- Charlotte-Gastonia, NC → +28.26% YoY
- Portland, OR → +22.19% YoY
- Harrisburg, PA → +20.85% YoY
Declining Markets for New Trailers – August 2025
- Reno, NV → -43.21% YoY
- Birmingham, AL → -32.24% YoY
- Las Vegas, NV → -22.52% YoY
- Miami-Fort Lauderdale, FL → -20.00% YoY
- Houston, TX → -18.67% YoY
Length Group Performance for Trailers
The following data outlines the year-over-year growth trends across various Trailer length groups, showing the percentage changes for each category.
Growth in Length Groups
- 0-8 feet: -6.22%
- 9-16 feet: -3.95%
- 17-20 feet: -3.68%
- 21-30 feet: -1.32%
- 31-40 feet: +0.85%
- 41+ feet: -3.48%
Stay Ahead with Data-Driven Insights
Market performance is rarely uniform. Dealers who understand these nuances can make smarter stocking, pricing, and marketing decisions.
For tailored insights into your region or category, contact us at marketing@statisticalsurveys.com
All data collected from the USA.
