In August 2025, the Marine industry recorded a -6.96% year-over-year (YoY) decline, following a steeper -12.72% drop in August 2024. Though sales remain lower, the data points to gradual strengthening in market health.
Category Performance
Outperforming the Market
- Aluminum Fishing Boat, 8-24 feet: -1.57%
- Aluminum Fishing Boat, 16-24 feet: -0.57%
Performing In Line with the Market
- Aluminum Fishing Boat, 8-15 feet: -6.59%
- PWC: -5.22%
- Saltwater Outboard 13-55 feet: -5.50%
- Bass: -6.37%
Underperforming the Market
- Pontoon: -8.57%
Registrations by Hull Type
- Aluminum: -5.28%
- Fiberglass: -7.94%
Regional Performance – Where Demand is Rising & Falling
While overall sales declined, certain markets are notably outperforming the national average, presenting opportunities for dealers. At the same time, other regions are experiencing sharper declines, highlighting potential challenges to watch.
Top Growth Markets – August 2025
- Anchorage, AK → +49.30%
- Burlington, VT → +35.42%
- Daytona Beach, FL → +34.12%
- Atlantic City, NJ → +34.09%
- Lakeland-Winter Haven, FL → +26.79%
Declining Markets – August 2025
- Greenville-Spartanburg, SC → -37.21%
- Columbia, SC → -33.61%
- St. Louis, MO → -32.80%
- Fort Walton Beach, FL → -29.46%
- San Francisco-Oakland-San Jose, CA → -29.38%
Top Performing Lengths for Marine
The data below highlights the top-performing boat lengths based on year-over-year registration changes.
Top-Performing Lengths
- 12 feet: +2.86%
- 15 feet: +23.57%
- 16 feet: +7.80%
- 20 feet: +3.21%
Stay Ahead with Data-Driven Insights
Industry trends are never as simple as being up or down, the real value comes from digging deeper to uncover opportunities and guide smarter decisions.
- Want deeper insights for your market? Reach us at marketing@statisticalsurveys.com to access registration data that drives better business strategies.
- Ready to put insights into action? TI Media helps dealers turn data into growth with expert advertising solutions.
- Looking to reach even more buyers? Connect with BoatMart for additional opportunities to get in front of in-market shoppers.
The data presented in this article reflects monthly new marine sales across the United States, with the exception of the following states: Hawaii, Illinois, North Dakota, Maryland, Oregon, Oklahoma, Rhode Island, New Mexico and Virginia.
