In August 2025, the RV industry experienced a -4.67% year-over-year (YoY) decline in new unit sales, an improvement from the -8.12% decline recorded in August 2024, signaling continued progress toward market stability.
New RV sales varied across categories:
- Motorized RVs: -10.49% YoY
- Towable RVs: -4.00% YoY
Category Performance – New RV Sales
Underperforming the Market
- Fifth Wheels: -11.13%
- Class B: -12.07%
- Class A: -29.28%
Outperforming the Market
- Class C: -0.31%
- Travel Trailers: -1.37%
Regional Performance – Where Demand is Rising & Falling
While overall sales softened, several regions outperformed the national average, creating opportunities for dealers. Meanwhile, others saw sharper declines, indicating potential challenges to monitor.
Top Growth Markets – August 2025
- Baton Rouge, LA → +55.17% YoY
- Grand Junction, CO → +50.79% YoY
- Greenville–Spartanburg, SC → +51.00% YoY
- Bend, OR → +48.04% YoY
- Charleston, WV → +47.46% YoY
Declining Markets – August 2025
- Des Moines, IA → -54.17% YoY
- Reno, NV → -45.93% YoY
- Baltimore, MD → -33.33% YoY
- Salem–Albany–Corvallis, OR → -29.48% YoY
- Rochester, NY → -28.88% YoY
Used RV Market Trends – August 2025
Unlike new RVs, used RV sales grew +1.09% YoY, reflecting ongoing consumer demand in the pre-owned segment.
Top-Performing Used RV Categories
- Travel Trailers: +1.80%
- Fifth Wheels: +2.40%
- Class B: +11.26%
- Class A: +1.11%
- Class C: +0.90%
Underperforming Used RV Categories
- Camping Trailers: -9.19%
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.
Want deeper insights for your market? Reach out to us at marketing@statisticalsurveys.com to access industry data that helps drive better business decisions.
