In July 2025, the Marine industry recorded a -5.48% year-over-year (YoY) decline in new unit sales, following a modest +1.04% increase in July 2024. While sales have softened compared to last year, overall market activity remains relatively stable, with several categories continuing to outperform the broader industry trend.
Category Performance
Outperforming the Market
- Aluminum Fishing Boat, 8-15 feet: +11.33%
- Aluminum Fishing Boat, 8-24 feet: +6.65%
- Aluminum Fishing Boat, 16-24 feet: +5.82%
- PWC: -0.47%
Underperforming the Market
- Saltwater Outboard 13-55 feet: -7.94%
- Bass: -6.14%
- Pontoon: -11.06%
Registrations by Hull Type
- Aluminum: -3.46%
- Fiberglass: -6.52%
Regional Performance – Where Demand is Rising & Falling
While overall sales declined, certain markets are notably outperforming the national average, presenting opportunities for dealers. At the same time, other regions are experiencing sharper declines, highlighting potential challenges to watch.
Top Growth Markets – July 2025
- Lexington, KY → +62.50% YoY
- Fayetteville–Lumberton, NC → +53.03% YoY
- Baton Rouge, LA → +50.56% YoY
- New Orleans, LA → +50.00% YoY
- Columbia, SC → +50.43% YoY
Declining Markets – July 2025
- Baltimore, MD → -30.96% YoY
- Chicago, IL → -30.77% YoY
- Austin, TX → -28.33% YoY
- Manchester–Nashua–Concord, NH → -27.85% YoY
- San Antonio, TX → -26.28% YoY
Top Performing Lengths for Marine
The data below highlights the top-performing boat lengths based on year-over-year registration changes.
Top-Performing Lengths
- 14 feet: +10.49%
- 15 feet: +17.61%
- 16 feet: +3.91%
Stay Ahead with Data-Driven Insights
Industry trends are never as simple as being up or down, the real value comes from digging deeper to uncover opportunities and guide smarter decisions.
- Want deeper insights for your market? Reach us at marketing@statisticalsurveys.com to access registration data that drives better business strategies.
- Ready to put insights into action? TI Media helps dealers turn data into growth with expert advertising solutions.
- Looking to reach even more buyers? Connect with BoatMart for additional opportunities to get in front of in-market shoppers.
The data presented in this article reflects monthly new marine sales across the United States, with the exception of the following states: Hawaii, Oregon.
