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State of the Industry: April 2026

How Dealers Are Using SSI Data to Replace Guesswork With Growth Strategy

State of the RV Industry – May 2025*

The RV market softened in May 2025. While motorized sales saw sharper declines, towables and select regions showed signs of resilience and growth potential.
RV lit up with blue lights

In May 2025, the RV industry experienced a -5.59% year-over-year (YoY) decline, growing closer to a stable market, compared to a -10.62% YoY decline in May 2024.

New RV sales varied across categories:

  • Motorized RVs: -16.83% YoY
  • Towable RVs: -4.30% YoY

Category Performance – New RV Sales

Performing with the Market (Categories aligned with industry trends)*

  • Fifth Wheel: -5.67%
  • Truck Camper: -5.69%

Performing Against the Market (Categories underperforming or outperforming industry trends)*

  • Park Model: +21.03% (Outperforming vs. market)
  • Travel Trailer: -3.50% (Outperforming vs. market)
  • Class C: -12.28% (Underperforming vs. market)
  • Class B: -18.68% (Underperforming vs. market)
  • Class A: -26.64% (Underperforming vs. market) 
  • Camping Trailer: -34.67% (Largest category decline)

Regional Performance – Where Demand is Rising & Falling

Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.

Top Growth Markets – May 2025*

  1. Madisonville, KY+671.43% YoY
  2. Michigan City-La Porte, IN+183.33% YoY
  3. Sharon, PA+150.00% YoY
  4. Lawton-Duncan, OK+93.33% YoY
  5. Fort Dodge, IA+77.78% YoY

Declining Markets – May 2025*

  1. Liberal, KS-88.89% YoY
  2. Juneau-Ketchikan, AK-72.73% YoY
  3. Tallahassee, FL-70.59% YoY
  4. Salina, KS-66.67% YoY
  5. Keene, NH → -64.00% YoY

Used RV Market Trends – May 2025

Like new RVs, used RV sales saw a decline YoY (-8.61%), indicating a relatively soft market.  

Top-Performing Used RV Categories**

  • Class B: +11.63%
  • Truck Camper: -2.91%
  • Class A: -5.21%
  • Fifth Wheel: -5.66%

Underperforming Used RV Categories**

  • Travel Trailer: -9.26%
  • Class C: -7.45%
  • Park Model: -17.80%
  • Camping Trailers: -17.86%

Stay Ahead with Data-Driven Insights

There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.

For access to the industry data that helps you make smarter business decisions, contact us at marketing@statisticalsurveys.com.

Want to turn that data into action? TI Media can help you capitalize on your market with expert advertising strategies.

And if you’re looking for even more ways to get in front of in-market buyers, connect with RV Trader for additional advertising solutions!

*Data pulled from North America Combined 

**Data pulled from US Combined

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State of the Industry: April 2026

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