In February 2025, the Powersports industry saw a -13.36% year-over-year (YoY) decline*, signaling a continued soft market, compared to a 10.83% growth YoY in February 2024*.
*North America Combined New and Used Data
Category Performance – New Powersports Sales
Performing with the Market (Categories aligned with industry trends)
- Other Off Highway: -15.37%
- Cruiser: -22.26%
- Motocross: -15.94%
- Standard: -15.11%
- Autocycle: -18.55%
Performing Against the Market (Categories underperforming or outperforming industry trends)
- UTV: -25.91% (Underperforming vs. market)
- Touring: -34.36% (Underperforming)
- Dual Sport: -25.46 (Underperforming)
- Scooter: -46.01% (Underperforming)
- Mini Bike: -100.00% (Largest category decline)
- Sport: -10.36% (Outperforming)
- Quad: -12.79% (Outperforming)
Market Share by Demographics
- Male: 84.87%
- Female: 15.13%
*North America Combined New and Used Data
Regional Performance – Where Demand is Rising & Falling
Despite the overall decline, some markets are significantly outperforming the national average, creating growth opportunities. However, other markets are experiencing steeper declines, indicating potential challenges for dealers.
Top Growth Markets for New Powersports– February 2025
- Butte, MT→ +186.49% YoY
- Sumter, SC → +126.47% YoY
- Orangeburg, SC → +125.93% YoY
- Florence, SC → +113.95% YoY
- Charleston, SC → +65.85% YoY
Declining Markets for New Powersports – December 2024
- Worthington, MN → -93.62 YoY
- Bemidji, MN → -93.33% YoY
- Fergus Falls, MN → -91.30% YoY
- Grand Forks, ND → –75.35% YoY
- Cedar Rapids, IA → -66.67% YoY
Used Powersports Market Trends – December 2024
Similar to new Powersports, used Powersports sales saw negative YoY growth (-10.26% %), indicating continued consumer demand in the pre-owned segment.
Top-Performing Used Powersports Categories
- Autocycle: -2.45%
- Dual Sport: -3.75%
- Sport: -5.22%
- UTV: -6.79%
- Touring: -7.49%
Underperforming Used Powersports Categories
- Other Off Highway: -10.16%
- Motocross: -10.57%
- Cruiser: -14.24%
- Mini Bike: -14.29%
- Standard: -11.76%
- Quad: -17.26%
- Scooter: -18.35%
- Unknown: -37.50%
Stay Ahead with Data-Driven Insights
There’s always more to the data than whether the industry is up or down. By peeling back the layers, you uncover new opportunities to act strategically.
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